This is ✨ You Are The Product ✨, a newsletter for product people who want to become AI product leaders. I share my experience, material, and advice to help you move up the career ladder and have fun while at it.

About the Author

Hey there! I'm Mirza (they/he), an AI Product Leader building autonomous systems that transform how businesses connect with their customers.

As an AI product leader at Zendesk, I lead a team creating solutions that automate up to 90% of customer service inquiries for global brands like Reddit, Vimeo, and Levi's. We're tackling fascinating challenges at the intersection of language understanding, business process automation, and human-AI collaboration.

This newsletter explores the rapidly evolving landscape of product management in the AI era. Each month, I share practical insights on:

  • Building AI products that deliver real business value

  • Leading product teams through technological transformation

  • Applying product thinking to your own career growth

  • Navigating ethical challenges in AI development

  • Creating more inclusive product environments

My perspective comes from over a decade leading product teams across diverse sectors, from Emmy-winning streaming platforms to unicorn fintechs and B2B SaaS companies. I've shipped everything from ML-driven lead matching systems to zero-training AI engines and full-thread email automation.

Whether you're a seasoned product leader navigating the AI revolution, an aspiring PM charting your career path, or a founder figuring out how to incorporate AI into your roadmap, I hope this newsletter provides value on your journey.

Subscribe for monthly deep dives into the art and science of product leadership in the age of AI.


You can find out more about me, see guest appearances, and other relevant links at mirza dot tech.


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Product leader, budding mentor, trekkie, Bosnian in Berlin. Writing about product management, leadership, and work culture. they/he 🏳️‍🌈🏳️‍⚧️